Search & Sharing
What search engines and link previews read, and where each piece comes from.
Theme settings → Search & sharing is a page of notes, not settings — there is nothing to fill in. EXP-98 writes everything search engines and link previews read from your store's own content.
Where each piece comes from
Home page search title and description
Online Store → Preferences
The picture shown when your home page is shared
Online Store → Preferences → social sharing image
A product's, collection's or page's search title and description
That item in your admin → Search engine listing
A product's sharing picture
Its main image
Your logo, for search engines
Settings → Brand
What the theme adds for you
Link previews — every page carries the tags that make a shared link unfold into a card with a picture, title and description. Product links carry their price too.
Product details for Google — products are described with Shopify's own structured data, including every variant, its price and whether it's in stock.
Blog posts — described the same way.
Your store — on the home page, your store name, logo and site search are described for search engines.
Breadcrumbs — collections, products and posts say where they sit: Home › Collection › Product.
One heading per page — the store name on the home page; the window's title — the product, the collection, the page — everywhere else.
The desktop looks like one page, but every product, collection and page has its own real address, and that address is what search engines index.
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