Custom Badge

Override the default sale badge with custom text per product.

By default, DRIFT shows an automatic "SAVE XX%" badge on products that have a compare_at_price set higher than the regular price. The custom badge metafield lets you override that with your own text — useful for "NEW", "LIMITED", "RESTOCK", "MEMBERS ONLY", whatever fits your brand.

How DRIFT picks what badge to show

DRIFT checks in this priority order:

1. custom.badge metafield — if set, this overrides everything

2. Product tags starting with badge: — e.g., a tag like badge:NEW shows "NEW"

3. Auto sale badge — if compare_at_price > price, shows "SAVE XX%"

4. Nothing — no badge at all

So the metafield is the highest priority. If you set it on a product, that's what shows up.

Sold-out products show no badges, regardless of the priority above. A "SAVE 33%" pill on a product the customer can't actually buy is misleading; the "Sold Out" label on the product card / ATC button already communicates the state. So once product.available is false, all badges are suppressed.

Setting up the metafield

1. Shopify admin → Settings → Custom data → Products

2. Add definition

3. Fill in:

   • Name: Custom Badge

   • Namespace and key: custom.badge

   • Type: Single line text

   • Validations: optional (you can cap character count if you want — anything over ~12 characters starts to look cramped)

4. Save

Using it on a product

1. Open any product in admin

2. Scroll to the Metafields section at the bottom

3. Find Custom Badge

4. Type your text (e.g., LIMITED)

5. Save

Refresh the storefront. The product card and PDP now show your custom badge instead of the auto sale badge.

Tips

• Keep it short — 8–12 characters max. "MEMBERS ONLY DROP" wraps and looks bad. "LIMITED" looks clean.

• All caps reads best — DRIFT's badge styling is designed for caps. Lowercase looks softer if that's your brand though.

• Use sparingly — if every product has a badge, none of them stand out. Use badges on the 5–10% of products that genuinely need attention.

When to use the tag-based approach instead

If you have a big collection of products that need the same badge (e.g., a "NEW" drop where 30 products all need "NEW"), tags are faster to manage:

• Add badge:NEW as a tag to all 30 products

• DRIFT renders "NEW" on all of them

• When the drop is no longer new, just remove the tag in bulk

Tags use the same priority slot — if you have BOTH a metafield AND a tag, the metafield wins.

Removing a badge

To remove a custom badge, just clear the metafield value (delete the text). The product reverts to whatever the next priority shows — either a tag-based badge, an auto sale badge, or nothing.

Translations

The auto-calculated "SAVE X%" sale badge is translated via Shopify's locale system (products.product.sale_badge). DRIFT ships with translations for 30+ locales out of the box — Spanish (AHORRA X%), French (ÉCONOMISEZ X%), German (SPARE X%), Japanese (X%オフ), Korean, Chinese (CN/TW), and more. The active storefront language picks the right one automatically. No setup required.